数字经济促进乡村产业振兴的机理与路径

    The Mechanism and Pathways of Digital Economy Promoting the Rural Industries Rivitalization

    • 摘要: 数字经济促进乡村产业振兴的机理可以概括为:拓展农村产业生产可能性边界,增加产品(服务)供给;缓解信息不对称,提高产品(服务)质量和安全水平;节约生产成本和交易成本,降低产品(服务)价格;稳定生产预期和畅通销售渠道,优化乡村产业发展环境;催生新产业新业态新模式,扩展乡村产业生态系统。数字经济促进乡村产业振兴主要通过两条路径来实现:一是“农业+”,这是基于农村主体产业即农业为出发点,经过数字经济对农业产前、产中、产后“赋能”,农业生产发生质的飞跃,农业的质量和效益进一步提高;二是“数字+”,这是以数字经济为出发点,通过数字经济广泛作用于乡村产业,从“纵向”延伸农业产业链,从“横向”推动农业与旅游、文化、教育、康养、环保等产业融合,并催生乡村新产业、新业态、新模式,推动乡村产业转型发展,实现产业融合和城乡融合,促进农村经济社会高质量发展。进一步分析了当前数字经济促进乡村产业振兴存在的问题与障碍,并提出对策建议。

       

      Abstract: The mechanisms of digital economy promoting the revitalization of rural industries can be summarized as follows: expanding production possibility frontier of rural industries and increasing the supply of products (services); alleviating information asymmetry and improving the quality and safety of products (services); saving production and transaction costs, reducing products (services) prices; stabilizing production expectations and smooth sales channels, optimizing the environment for rural industry development; spawning new industries, new formats and new models, expanding rural industry ecosystem. There are two main paths through which rural industries can be revitalized by digital economy. One is "Agriculture-Plus", which is based on the rural main industry, namely agriculture as the starting point. Empowered by the digital economy in before-, during- and after-production, agricultural production has made a qualitative leap, and the quality and efficiency of agriculture have been further improved. The other is "Digital-Plus", which is based on the digital economy to widely affect rural industries, extend the agricultural industry chain in the "vertical" way, promote the integration of agriculture and tourism, culture, education, health care, environmental protection in the "horizontal" way, and spawn new industries, formats and models in rural areas. It will promote the transformation of rural industries, realize industrial integration and urban-rural integration, and finally promote high-quality development of the rural economy and society. This paper further analyzes the current problems and obstacles in digital economy promoting rural industries revitalization, and puts forward some countermeasures and suggestions.

       

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