重大突发公共卫生事件中公共政策制定的公众情绪反馈差异研究——基于“延迟开学”政策社交媒体数据的考察

    On Differences about Public Sentiment Feedback of Public Policies Making in Major Public Health Emergencies——An Investigation about the Policy of "Delay of School Opening" Based on Social Media Data

    • 摘要: 公共政策的出台往往引发公众形成相应的情绪反馈,该情绪反馈同时又影响公众对政策的态度和政策的执行效果。以“延迟开学”政策为例,运用文本分析法,探究新冠肺炎疫情期间中国34个省级行政区公众对“延迟开学”政策的情绪反馈差异并分析相关的影响因素。认为重大突发公共卫生事件背景下的公共政策,不仅需要关注如何解决客观问题,还应具备回应公众主观需求的社会属性。研究发现,重大突发公共卫生事件背景下的公共政策制定,是政府基于事件危机评判和公众总体需求对公众作出的回应,相关政策会在不同地区出现差异化的公众情绪反馈;在疫情形势较为严峻的背景下,大多数公众对“延迟开学”政策呈整体消极情绪,但消极情绪的程度和对政策的积极反馈程度存在地区差异,这一差异可能与地区受疫情影响程度、经济发展水平、教育发展水平等因素有关。因此,在突发公共卫生事件的背景下,政府公共政策的制定应瞄准公众需求、把脉公众感受,从而实现政策制定的科学化和精细化。

       

      Abstract: The introduction of public policies often triggers the public to form corresponding sentiment feedback, which also affects the public′s attitude towards policies and the effect of policy implementation. Taking the "delay of school opening" policy as an example, the study used text analysis to explore the differences in the public′s emotional feedback on the " delay of school opening" policy in 34 provinces in China during the epidemic period, and analyzed the related influencing factors. It is believed that public policies under the background of major public health emergencies should not only focus on how to solve objective problems, but also have the social attributes of responding to the subjective needs of the public. The study found that public policy formulation in the context of major public health emergencies was the government′s response to the public based on the event crisis assessment and the general public needs. Relevant policies lead to differentiated public sentiment feedback in different regions: In the context of the severe epidemic situation, the majority of the public had an overall negative sentiment towards the " delay of school opening " policy, but there were regional differences in the degree of negative sentiment and positive feedback to the policy, which may be related to multiple factors such as the severity of the impact of the epidemic, economic development, and educational development in the region. Therefore, the formulation of public policies in the context of public health emergencies requires the government to target the needs of the public and take the pulse of the public′s feelings, so as to achieve scientific and refined policy formulation.

       

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