5G技术条件下主流媒体参与沉浸式新闻生产研究

    Research on Mainstream Media Engagement in Immersive Journalism Production with 5G Technology

    • 摘要: 在5G技术条件下,“后真相时代”倒逼主流媒体进行新闻生产模式及话语表达范式革新。沉浸式新闻对主流媒体构筑媒介化社会表现出强大的助推效能,助力主流媒体重构互通渠道,加强人、信息、情感的网状联结;助力主流媒体加速“破圈”,在泛众化格局中推进媒介融合;助力主流媒体深化市场资源竞合,超越信息传播本身创设连接意义;助力主流媒体重拾话语主权,构筑新型社会沟通模式。当前,沉浸式新闻既为主流媒体发展带来了机遇,但生产的困局也依旧明显,主要体现为:主流媒体新闻生产体系尚未闭环稳定,沉浸式新闻沦为“鸡肋”;沉浸式新闻的“真实性”有待确证,伦理失范问题亟需回应;沉浸式新闻的适用场景尚未明确,极易引发价值失控等风险。为此,提出主流媒体的应对措施:(1)加快新闻生产体系的闭环定型,稳定盈利变现模式;(2)坚守新闻真实原则,提升与受众“强交互性”情境下的创作能力;(3)精准把控新闻报道边界,系统掌握沉浸式新闻的适用场景。

       

      Abstract: In the time with 5G technology, the "post-truth era" is forcing mainstream media to innovate news production models and discourse expression paradigms. The immersive journalism imposes strong effects on the mainstream media in such areas like building a mediated society, reconstructing communication channels, strengthening the network connection between people, information and emotions, promoting the media integration in the popularization pattern, deepening the competition and cooperation of market resources, and finally creating connections beyond the information dissemination. It also helps mainstream media re-control the propaganda and build a new social communication model. Although immersive journalism has brought opportunities for the development of mainstream media, the current production dilemma is still obvious: the mainstream media news production system has not been closed-loop and stable, and immersive journalism has become "chicken ribs". The authenticity of immersive journalism needs to be confirmed, and the issue of ethical anomie needs to be responded to urgently. The applicable scenarios of immersive journalism are not yet clear, which can easily lead to risks such as loss of value control. To this end, the mainstream media should firstly accelerate the closed-loop finalization of the news production system and stabilize the profit-realizing model. Secondly, they should adhere to the principle of truth and enhance their creative ability in the context of "strong interaction" with the audience. In the third, the precise control of reporting boundaries is needed so that the system masters the applicable scenarios of immersive journalism.

       

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