在线产品评论有用性识别方法研究

    Identification Method Research on the Usefulness of Online Product Review

    • 摘要: 在线网络评论作为用户针对相关产品或服务所撰写的个人体验或感受,已经成为获取用户需求的一项重要的数据资源,评论质量的良莠不齐严重干扰了需求挖掘的准确性和可信性,识别有用的在线评论有助于准确地分析用户需求。提出了结合评论文本的语义相似度和产品情感相似度来计算产品评论相似度的方法,更好地反映评论之间的相似性。在此基础上,运用社会网络理论构建以评论为网络节点,评论相似性为边的产品评论网络,从用户需求的角度出发,使用基于聚类的异常点检测技术对评论进行有用性分析,获取对获取产品需求有用的产品评论。结果表明该方法可以有效地发现对获取产品需求没有价值的评论,为提高用户需求分析的准确性提供了前提保障。

       

      Abstract: Online reviews are written by the user for the related products or services experience, online reviews have become an important data resource for obtaining user's needs. The quality of comments has seriously interfered with the accuracy and credibility of demand mining. Identifying useful online product review can contribute to exactly analyzing users' requirement. This paper proposes a method to calculate the similarity of product reviews by combining the similarity degree of semantic similarity of comment text and the similarity of product emotion, which can better reflect the similarity of reviews; then from the view of users' demand, uses the social network theory to construct a product reviews network that takes review as network nodes and the similarity of reviews as edges, thus obtain useful reviews by the outlier detection technique based on k-means clustering. The results show that this method can effectively identify the useless reviews in obtaining user requirement, which provides the prerequisite for improving the accuracy of user requirements analysis.

       

    /

    返回文章
    返回